Last Updated: August 11, 2025

At The Elo (https://the-elo.com/), we are committed to protecting your privacy while operating under strict conditions to safeguard our business model. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information. By using our website or purchasing eBooks, you consent to the practices described herein. If you do not agree, please do not use our services.

1. Information We Collect

We collect minimal personal information necessary for our operations:
Personal Identifiers: Name, email address, and billing information provided during purchases or account creation.
Payment Data: Processed through secure gateways; we do not store full credit card details.
Usage Data: Automatically collected information such as IP address, browser type, device information, and browsing behavior to improve site functionality.
Cookies and Tracking: We use essential cookies for site operation; no optional tracking cookies are employed without explicit consent.

 

We do not collect sensitive personal data (e.g., race, health, or political opinions) unless voluntarily provided, and such data will not be used for any purpose.

2. How We Use Your Information

Your information is used strictly for:
Processing and fulfilling eBook purchases and downloads.
Sending transactional emails (e.g., order confirmations, download links).
Improving website performance and user experience.
Complying with legal obligations.

We do not use your data for marketing purposes without your explicit opt-in consent, and even then, usage is limited. No data is used for profiling, automated decision-making, or third-party advertising.

3. Data Sharing and Disclosure

We share your information only when absolutely necessary:
With payment processors and service providers (e.g., email services) under strict confidentiality agreements.
To comply with legal requirements, such as subpoenas or court orders.
In the event of a business merger or acquisition, but only with successor entities bound by this policy.

We do not sell, rent, or share your data with third parties for marketing or any other purposes. Any sharing is minimized to protect our operational integrity.

4. Data Security and User Responsibility

4.1 Our Security Measures

We implement robust security protocols, including encryption (e.g., SSL/TLS), firewalls, and access controls, to protect your data from unauthorized access, alteration, or disclosure.

4.2 Strict User Responsibility

However, no system is infallible, and the security of your personal information, login credentials, and payment details is ultimately your responsibility. In cases of data breaches or compromises resulting from your negligence—such as using weak passwords, sharing credentials, accessing via unsecured networks, or failing to update security software—neither The Elo, our affiliates, service providers, payment gateways, nor banks will assume any liability for losses, unauthorized access, or fraudulent activities.

You, as the data subject and account holder, are solely responsible for safeguarding your information. We do not own or monitor user-side security practices, and no compensation, refunds, or remedies will be provided for incidents arising from such external lapses. This stringent policy is critical to our business model, which cannot sustain losses from user-induced vulnerabilities. We mandate that users adopt best practices, including strong passwords, two-factor authentication, and regular account monitoring.

5. Data Retention

We retain your personal information only as long as necessary for the purposes outlined (e.g., transaction records for 7 years to comply with tax laws). After this period, data is securely deleted or anonymized.

6. Your Rights

Subject to U.S. laws (e.g., CCPA for California residents), you may:
– Access, correct, or delete your data.
– Opt-out of data processing (though this may limit service access).
– Request data portability.

To exercise rights, contact support@the-elo.com. We respond within 30-45 days, but rights are not absolute and may be denied if they conflict with our legal obligations or business model sustainability.

7. Children's Privacy

Our services are not intended for individuals under 18. We do not knowingly collect data from minors; if discovered, such data will be deleted immediately.

8. International Transfers


Data is processed in the U.S. If you access from outside the U.S., you consent to data transfer and processing under U.S. laws, which may offer different protections.

9. Changes to This Policy


We may update this Privacy Policy at any time. Changes are effective upon posting, and continued use constitutes acceptance. We recommend reviewing periodically.

10. Contact Information

For privacy concerns, contact:  
Email: contract@the-elo.com  
Address: 1001 S MAIN ST STE 500, KALISPELL, MT 59901

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Notice: By using https://the-elo.com/, you agree to this Privacy Policy, including strict user responsibility for data security and no liability on our part for user negligence, to protect our digital business model.